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Sharing joy through toys. The SM Store and Toy Kingdom’s Share A Toy collected around 45,000 toys in 2021. The SM Store branches nationwide are currently rolling out the distribution to the selected communities.
Articles

Shoppers and Partners of The SM Store Give Back to Communities

Through the generosity of its shoppers and partners, The SM Store was able to gather more than 130,000 books and 45,000 toys through its Donate-A-B...
Ana Maria Alyssa Ramos3 min read
The SM Store and Toy Kingdom Share-A-Bear Project / Bears of Joy
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SM Celebrates the Continued Success of ‘Bears of Joy’ Charity Project

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Ana Maria Alyssa Ramos1 min read
Representatives from The SM Store, Toy Kingdom, and HSBC Global Service Centre Philippines during the turn-over of donations held at The SM Store North EDSA
Articles

The SM Store Opens 2022 by Sharing Toys with Partner Organizations Around the Country

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Ana Maria Alyssa Ramos2 min read
Students also received backpacks with school supplies from the Stationery Department of The SM Store
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The SM Store Surprises Kids with Toys, Books, and School Supplies in the Small Town of Rizal

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Ana Maria Alyssa Ramos3 min read