Toy Kingdom, the Philippines’ largest toy retailer, is proud to announce the launch of its campaign, PLAYfull Promise. This timely initiative is a call to prioritize, promote, and celebrate play in children's lives.
Play is not merely a recreational activity, but vital in every child's holistic development. In an increasingly digital and fast-paced world, Toy Kingdom, aims to remind parents and guardians of the profound benefits of playtime to young minds.
"At Toy Kingdom, we've always understood that toys are tools for discovery, creativity, and learning," says Rose Marie Dylim, President of International Toyworld Inc. "With the 'PLAYfull Promise' campaign, we want to empower parents to make a conscious commitment to integrate more play into their kids’ daily lives.”
International Day of Play on June 11 serves as the perfect moment to launch the campaign and reflect on how crucial play is for fostering essential life skills and nurturing happy, well-adjusted children. The UN General Assembly designated this date in 2024 to champion and protect the “right of the child to rest and leisure, to engage in play and recreational activities.”
Toy Kingdom will be activating "PLAYfull Promise" through various channels, including digital content and engaging social media initiatives. Parents can look forward to inspiring stories and helpful tips on incorporating new toys and play into their daily routines.
"We invite parents to make a 'PLAYfull Promise' with their kids this International Day of Play," adds Ms. Dylim. "Let's commit to creating environments where every child can have fun and flourish from the amazing benefits of simply playing.”
Visit Toy Kingdom stores, check our website (https://www.toykingdom.com.ph) or follow our online platforms (Toy KingdomPH) to learn more about the "PLAYfull Promise" campaign and discover toys to enrich your children’s lives.
